Shop it. Sell it.
Grow with WHQ.
Whether you're selling online, stocking a physical shop or simply buying products directly for yourself, Wholesale HQ gives you a straightforward way to access a growing product catalogue with flexible ordering.
There are three ways to use WHQ.
You don't need to use Wholesale HQ in the same way as everybody else. Choose the route that matches your business or how you want to shop.
I'm an online seller
Find products on WHQ, list suitable products through your own online sales channels and use eligible WHQ fulfilment when your customer places an order.
- Shopify & ecommerce stores
- eBay & marketplace sellers
- Social media businesses
- Dropshipping-style sellers
I own a shop
Browse WHQ for products that suit your customers, order stock for your shop and reorder the lines that perform well without needing to commit to large wholesale quantities.
- Independent retailers
- Gift & lifestyle shops
- Market traders
- Physical retail businesses
I'm here to shop
You don't need to run a business to browse the WHQ catalogue. Shop products directly, choose what you want and have your order delivered to your address.
- Browse the full catalogue
- Shop individual products
- Explore trending & new lines
- Secure online checkout
Sell products without building a warehouse.
WHQ gives online sellers access to flexible wholesale sourcing. Choose suitable products, create listings through your own sales channels and generate an eligible WHQ order when your customer buys. For eligible fulfilment orders, WHQ can manage the pick, pack and delivery process to your customer's nominated address.
Browse WHQ
Explore the catalogue, trending products, seasonal ranges and new arrivals to find products that fit your audience.
Create your listings
Select suitable products and create your own listings through your ecommerce store, marketplace or other selling channel.
Your customer buys
When you generate a sale, create the relevant WHQ order and enter the correct customer delivery information.
WHQ fulfils
For eligible orders, WHQ prepares, picks, packs and dispatches the order to the nominated delivery address.
Why this works for online sellers
Traditional wholesale often means purchasing a large amount of stock before knowing whether customers actually want it. WHQ's flexible model can help reduce that initial stock pressure.
- No MOQ on eligible wholesale lines
- Individual units available across many products
- Test products before scaling successful lines
- Access seasonal and trend-led products
- Eligible direct-to-customer fulfilment
- Flexible payment options where available
What you remain responsible for
WHQ provides wholesale sourcing and eligible fulfilment. Your customer-facing business remains your responsibility.
- Creating and managing your own sales listings
- Setting your own retail selling prices
- Marketing and promoting your business
- Managing communication with your customer
- Providing accurate customer delivery details
- Factoring WHQ delivery times into your own delivery promises
- Following the rules of the marketplace or platform you sell on
Flexible wholesale for your shop.
If you run a physical shop, market stall or other retail business, you can use WHQ as a flexible sourcing platform. Order stock for your own premises, introduce new product lines in smaller quantities and increase your orders when you know what your customers actually buy.
Find products
Browse different WHQ categories and select products suited to your shop, audience, season or upcoming retail opportunity.
Choose quantities
Order the quantities that make sense for your business rather than automatically committing to large bulk quantities.
Deliver to your shop
Complete checkout using your retail or business address and WHQ prepares the order for delivery.
Sell & reorder
Put the stock in front of your customers, identify your strongest sellers and reorder successful lines as demand develops.
Start small. Learn what sells.
A physical retailer doesn't always need 50 or 100 units of a new product. WHQ's flexible ordering model allows eligible wholesale lines to be tested in smaller quantities first.
- Try new categories with less stock exposure
- Respond to seasonal demand
- Top up stock when required
- Test counter and impulse products
- Keep displays fresh with changing products
Suitable for more than traditional shops
The same process works for a range of businesses that sell products face-to-face.
- Independent shops
- Market stalls
- Pop-up stores
- Event traders
- Gift shops
- Beauty and lifestyle retailers
- Seasonal sellers
Just want to buy? That's simple too.
You don't have to use the WHQ fulfilment route. Customers can browse the live catalogue and purchase products directly through the WHQ online store. Choose your products, complete checkout and have your order delivered to your nominated address.
Browse
Explore categories, Trending, New Arrivals and seasonal ranges across the WHQ website.
Add to basket
Choose the products and available quantities you want and add them to your shopping basket.
Checkout
Enter your delivery information, review your order and complete payment through the secure checkout.
We deliver
WHQ processes, prepares and dispatches your order to your selected delivery address.
What happens after an order is placed?
WHQ's current estimated standard UK delivery window is approximately 10–14 working days. Here's how the fulfilment journey generally works.
One platform. Different ways to grow.
Eligible wholesale lines can be purchased without traditional minimum order quantity barriers.
Individual-unit ordering is available across many products for flexible product testing.
Trial new lines before increasing stock commitment based on demand.
Eligible business orders can be delivered directly to the nominated end customer.
Source across jewellery, accessories, home, bags, seasonal, beauty and more.
Custom packaging support is available for suitable projects subject to relevant requirements.
Available payment and instalment options can provide additional flexibility at checkout.
UK-wide delivery and selected international destinations are available subject to checkout options.
How It Works FAQs
Choose the section that applies to you.
Sell with WHQ is the business route for customers who want to use WHQ's flexible wholesale catalogue to support their own selling activity. You choose suitable products, sell through your own channels and generate the relevant WHQ order when your customer buys.
Not necessarily for eligible direct-to-customer orders. Depending on the product and fulfilment route, you may be able to generate the WHQ order after receiving your customer order.
No. You manage your own store, website, marketplace account or social selling channel. WHQ provides wholesale product access and eligible fulfilment rather than operating your customer-facing sales business.
WHQ products can be suitable for ecommerce websites, Shopify stores, online marketplaces and social commerce businesses. Sellers are responsible for checking and complying with the rules of whichever platform they use.
Yes, direct-to-customer delivery is available for eligible orders. Enter the correct end-customer delivery information when generating the order.
Many WHQ wholesale products have no minimum order quantity, allowing sellers to test products before increasing quantities. Bespoke or custom projects may have separate minimum requirements.
You operate your own retail business and determine your own customer-facing pricing, subject to any applicable laws, platform requirements and product-specific restrictions.
WHQ's current estimated standard UK delivery window is around 10–14 working days. You should factor the published WHQ delivery estimate into the delivery information you provide to your own customers.
Yes. WHQ supports independent retail shops, market traders and other physical retail businesses looking for flexible wholesale product sourcing.
Many WHQ wholesale lines have no minimum order quantity, so you can test eligible products in smaller quantities before ordering larger amounts.
Yes. WHQ delivers to commercial as well as residential addresses. Enter your shop or business address when completing checkout.
Yes. This is one of the main advantages of WHQ's flexible ordering model. Eligible lines can be trialled in smaller quantities and reordered if they perform well.
Yes. WHQ supports market traders, event sellers, pop-up retailers, independent shops and other businesses selling products face-to-face.
Yes. Customers can browse and purchase products directly through the WHQ online store. You do not have to use the Sell with WHQ fulfilment route simply to make a purchase.
Browse the catalogue, choose your products and available quantities, add them to your basket and complete payment through the online checkout.
Individual units are available across many products. Availability and product options are shown on the relevant product page.
The current estimated standard UK delivery window is approximately 10–14 working days. Delivery times remain estimates and may vary depending on availability, seasonal demand and courier routing.
Tracking or delivery updates are provided where available once your order enters the relevant delivery network.
Shop products or build a business around them.
Browse WHQ directly or register and start exploring the flexible wholesale selling journey.