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Shop with WHQ
Browse products directly, discover new arrivals, explore trending lines and order the quantities that suit you.
Wholesale sourcing + order fulfilment
You sell. WHQ can help pick, pack & post eligible orders.
Access flexible wholesale products, choose the lines that fit your audience and generate orders. For eligible fulfilment orders, WHQ can manage the pick, pack and delivery process to the nominated address.
Flexible wholesale sourcing + direct-to-customer delivery for eligible orders
No MOQon eligible wholesale lines
Single unitsavailable across many products
Pick • Pack • Postfulfilment-led service
Flexiblepayment options available
10–14 working daysestimated standard UK window
Choose your WHQ journey
Shopping for products or building a business around them?
Wholesale HQ supports both direct product purchasing and a wholesale fulfilment route for eligible business orders.
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Sell with WHQ
Access flexible wholesale products, list the lines that fit your audience and use WHQ's fulfilment route for eligible customer orders.
How WHQ fulfilment works
List. Sell. WHQ handles the fulfilment workflow.
A straightforward route for eligible orders so you can focus more of your time on choosing products, building listings and generating sales.
01
Choose & list
Find products that suit your audience and create listings on the channels where you sell.
02
Generate the order
When your customer buys, create the eligible WHQ order using the correct delivery details.
03
We pick, pack & post
WHQ prepares the eligible order and manages the fulfilment workflow to the nominated address.
Why sell with WHQ
More ways to grow without overloading your business.
Built for ecommerce sellers, startups, independent retailers and established businesses that want flexible stock access and a simpler route to fulfilment.
No MOQ
Test eligible products in smaller quantities before scaling proven lines.
Flexible payments
Use available instalment options to manage purchasing and cash flow more comfortably.
Direct to customer
Send eligible orders to the end customer's delivery address instead of handling every parcel yourself.
Trend-led catalogue
Explore new arrivals, seasonal lines and trending products across multiple categories.
Product testing
Trial new ideas with less stock exposure and use real customer demand to guide reorders.
Branded packaging
Build a stronger customer experience with custom packaging support for suitable projects.
One supplier
Source across multiple categories while keeping purchasing under one platform relationship.
UK & international
UK-wide delivery plus selected international destinations depending on the order and checkout options.
Wholesale catalogue access
Sell more. Hold less. Use WHQ for eligible fulfilment orders.
Choose products that fit your audience, list them on your sales channels and generate orders. For eligible orders, WHQ can manage the fulfilment process to the delivery address.
Wholesale advantages
A flexible model for modern sellers
- No MOQ on eligible wholesale products.
- Individual-unit ordering available across many lines.
- Direct-to-customer delivery for eligible orders.
- Seasonal, occasion and trend-led stock.
- Branded packaging support for suitable projects.
- UK-wide and selected international delivery.
Your order journey
Clear expectations from order to delivery.
The current estimated standard UK delivery window is around 10–14 working days. This timeline gives customers a clearer idea of the fulfilment stages.
Order placed
Order confirmed
Your order enters the fulfilment workflow and delivery details are checked.
Working days 1–3
Processing
Order checks, item allocation and fulfilment preparation take place.
Working days 4–6
Pick & pack
Items are prepared, checked, packed and made ready for carrier collection.
Working days 7–10
Carrier network
The parcel moves through the delivery network towards the destination area.
Working days 10–14
Final delivery
The order reaches the final-mile stage and is delivered to the nominated address.
Working-day notice: weekends and UK bank holidays are not counted as working days. Delivery times are estimates and may vary due to product availability, peak periods and courier routing.
Discover across WHQ
Shop products and spot your next opportunity.
A broader mix of products from across WHQ, with more variety from our core retail ranges. Products are de-duplicated, shuffled and refreshed whenever the page loads.
925 Sterling Silver Jewellery
Elegant 925 Sterling Silver Women's Ring with September Birthstone Sapphire, Featuring a Beautiful Flowers Pattern
£80.86
925 Sterling Silver Jewellery
Snowflake Ring for Women in 925 Sterling Silver with Moissanite Inlay, Silver Color
£65.39
Accessories
Black Silicone Watch Box Jewelry Packaging Box Winder Watch Band Adjustment Tool Gift Box Business Use
£0.25
Accessories
Creative Rotating Mini Windmill Decorations Car Dashboard Ladies Cute Resin Decorations Modern Style Small Gadget Ornaments
£0.28
Accessories
Apple iPhone 17 Pro Down Feather Phone Case Simple Two-in-One Protective Cover Soft Durable Nordic Style Fashionable Design
£8.73
Accessories
Electroplated Crocodile Pattern iPhone 17 Case Simple Anti-Fall Protective Cover Luxury Sensation Compatible With Apple 16 Phones
£9.39
Baby
Children's Clothes Hanger Children's Clothes Hook Baby Drying Clothes Clip Baby's Special Non-slip Household Butterfly Hanger
£0.30
Baby
Pure Cotton Muslin Bibs For Babies And Toddlers Absorbent Printed Solid Color Ball Design Saliva Towels Unisex Triangle Scarf
£2.28
Baby & Kids
Children's Clothes Hanger Children's Clothes Hook Baby Drying Clothes Clip Baby's Special Non-slip Household Butterfly Hanger
£0.30
Baby & Kids
Large Round Beach Sand Water Play Table Children's Toy Digging Tool Set Sandpit Aquatic Play Equipment Outdoor Fun
£20.99
Back to School
Handmade Cartoon Positive Energy Pencil Weaving Desktop Ornaments Dolls Popular With Students Ideal Gift
£4.99
Back to School
Fashionable Natural Stone Dinosaur Beads Bracelet For Back-To-School Graduation Birthday Gifts For Son Grandson Nephew Brother
£2.99
Bag Accessories
new webbing bag accessories wide shoulder strap adjustable
£8.17
Bag Accessories
new ethnic jacquard wide adjustable shoulder messenger bag accessories strap
£9.07
Bags
Letter Woven Pattern Bag for Women New Trendy Fashion Retro Single Shoulder Crossbody Internet Celebrity Versatile Handbag
£12.59
Bags
New Mommy Bag Nylon Quilted Floral Handbag for Mothers and Babies, Lightweight and Multifunctional Crossbody Bag for Outings and Pregnancy
£18.99
Bathroom
Bath Brush Color Plastic Long Handle Bath Brush Wavy Bath Brush Bath Brush Flower Rubbing Back Brush Bath Brush Head Bath Brush
£1.05
Bathroom
One Piece 100% Cotton Towel, Geometric Pattern Design, 35*75cm/13.8*29.5in, GSM400, Soft Absorbent Quick-dry Towel
£6.49
Beauty Tools
Water Droplets Makeup Puff Sponge with Storage Box for Easy Makeup Application
£1.62
Beauty Tools
Round Makeup Puff Sponge for Flawless Application, 1 Piece Makeup Tool
£0.62
Beddings
Princess style pure washed cotton quilt cover four-piece set simple style female student dormitory single double bedding set three-piece set
£29.06
Beddings
Simple Solid Color Four Seasons Warm Taff Fleece Lamb Fleece Blanket Thickened Spring and Summer Nap Blanket Blanket Blanket
£2.13
Belts
Synthetic Belt in Camel Color for a Stylish and Durable Accessory
£5.47
Belts
Sweet Style Brown Belt Perfect for Casual and Formal Wear
£4.56
Birthdays
Bright Pink Butterfly Shape Aluminum Foil Balloon Set 32 Inch Birthday Party Carnival Children Celebration Decorations
£8.73
Birthdays
birthday letter aluminum film party balloons 1 piece
£2.48
Body Jewellery
Fashionable Multi-Layer Tassel Rhinestone Hairband Wedding Hair Chain Headwear Alloy Material Stylish Hair Accessory
£12.08
Body Jewellery
Fashionable Bridal Wedding Rhinestone Headwear Jewelry Tassel Mesh Hairband Dance Show Accessories Unisex Simple Style
£19.96
Bracelets
Dominant Titanium Steel Bracelet Bestseller Fashion Trend Double Row Four Sides Polished Geometric Jewelry For Men
£6.98
Bracelets
Simple Style Classic Style Letter 201 Stainless Steel 304 Stainless Steel Men's Bracelets
£6.28
Brooches
Cartoon Style Cute Letter Duck Alloy Stamping Stoving Varnish Plating Unisex Brooches
£4.97
Brooches
Watermelon Metal Brooch Palestine Theme Badge Clothing Decoration Accessories
£2.17
Burger Boxes
Burger Box from 0.11p each
£1,440.00
Car Accessories
England Fans Scarf Flag Rugby World Cup Year Support Banner Classic Polyester Material Fans Supplies
£2.13
Car Accessories
world-cup-mexico-canada-flag-germany-fan-support-supplies-hand-waving-flag-scarf-cape-simple-satin-material
£3.80
Christmas
Christmas Santa Claus Print Cushion Covers Festive Home Decor Sofa Backrest Covers New Arrival Letter Pattern Christmas Style
£2.99
Christmas
New Christmas Deer Miniature Decorative Faux Deer Display For Shopping Mall Window Christmas Tree Decoration Plush Stag Ornament
£4.58
Coffee Cups
Branded Double Wall Coffee Cups with Lid from 0.10p each
£780.00
Shop by category
One platform. Multiple selling opportunities.
Explore a broader mix of WHQ collections across jewellery, accessories, home, seasonal, beauty, bags and more — rotated automatically.
925 Sterling Silver Jewellery
144 products to explore.
Accessories
3836 products to explore.
Accessories
4 products to explore.
Assorted Items
525 products to explore.
Baby
86 products to explore.
Baby & Kids
1163 products to explore.
Back to School
50 products to explore.
Bag Accessories
30 products to explore.
Bags
1392 products to explore.
Bathroom
85 products to explore.
Beauty Tools
72 products to explore.
Beddings
44 products to explore.
Belts
105 products to explore.
Birthdays
29 products to explore.
Body Jewellery
392 products to explore.
Bracelets
1171 products to explore.
Brooches
180 products to explore.
Burger Boxes
1 products to explore.
Car Accessories
112 products to explore.
Christmas
814 products to explore.
Coffee Cups
1 products to explore.
Drinkware
59 products to explore.
Earrings
134 products to explore.
Easter
76 products to explore.
Eid
40 products to explore.
Electro stimulation
50 products to explore.
Father’s Day
53 products to explore.
Food Packaging
345 products to explore.
Functional Bags
147 products to explore.
Gift Packaging
440 products to explore.
Delivery destinations
Clear shipping information before you scale.
WHQ offers UK-wide delivery and selected international shipping. Exact delivery options and charges depend on destination, order weight and the options available at checkout.
EnglandUK-wide delivery
ScotlandUK-wide delivery
WalesUK-wide delivery
Northern IrelandUK-wide delivery
InternationalSelected destinations
10–14 working daysEstimated standard UK window
Frequently asked questions
Answers before customers have to ask.
What is WHQ fulfilment?
WHQ helps eligible business customers access products and manage the pick, pack and delivery workflow for eligible orders, allowing sellers to focus more on products, listings, marketing and sales.
Do wholesale customers have a minimum order quantity?
Many WHQ wholesale lines can be ordered without a minimum order quantity, helping businesses test products before increasing quantities.
Can WHQ deliver an order to my customer?
Direct-to-customer delivery is available for eligible orders. The correct customer delivery details need to be supplied when the order is generated.
How long does standard UK delivery take?
The current estimated standard UK delivery window is around 10–14 working days. Working days exclude weekends and UK bank holidays, and courier schedules can vary during peak periods.
Can I still shop with WHQ directly?
Yes. You can browse the live product catalogue, shop Trending and New Arrivals, and purchase products directly through the WHQ store.
How do I get started as a seller?
Use the Sell with WHQ route above to register or sign in, then follow the wholesale account process provided by WHQ.
Ready to move?
Two ways to use Wholesale HQ.
Buy products directly, or build a business around WHQ's flexible wholesale catalogue and eligible fulfilment service.