A simpler route from product order to customer delivery.
Fulfilment by WHQ is designed around helping eligible sellers reduce the operational work between receiving an order and getting the product on its way to the customer.
Fulfilment should support your business model, not complicate it
A lean fulfilment model can reduce double-handling and storage pressure, but sellers still own the customer relationship, sales-channel compliance, pricing, returns communication and service standards.
What this page will help you do
Understand the main decisions, risks and practical steps involved, then connect them back to a sourcing and operating model that fits the stage of your business.
Build around better commercial decisions.
Less stock handling
Eligible orders are picked, packed and posted by WHQ rather than being received and repacked by you first.
Lean testing model
Combine flexible sourcing with a lower-inventory operating approach.
Focus on selling
Spend more time on listings, content, marketing and customer acquisition.
Clear order workflow
Build a repeatable process from customer order to fulfilment request.
A practical way to approach it.
List eligible products
Create accurate listings on your chosen sales channel, using WHQ images and description
Receive a customer order
Confirm the product and customer delivery details.
Place the WHQ order
Use the customer's shipping details where the applicable WHQ process supports it.
Share tracking updates
Manage your customer relationship and provide the order information available to you.
Useful for sellers at different stages.
Fulfilment by WHQ FAQs
Can WHQ send an order directly to my customer?
For the applicable WHQ workflow, customer delivery details can be used when placing the order. Check the current fulfilment process before building this into your store.
Does WHQ manage my customer service?
No. You remain responsible for the customer relationship and your sales-channel obligations.
Is every product always available?
No. Stock availability can change, so sellers should manage listings and customer expectations carefully.
Is WHQ the same as Amazon FBA?
No. WHQ is an independent wholesaler with its own fulfilment workflow. It should not be represented as Amazon FBA or as providing Amazon-specific programme benefits.
Ready to take the next step?
Explore WHQ products, learning resources and business support built around a more flexible approach to wholesale.
WHQ is an independent wholesale business. References to third-party marketplaces or platforms are for general educational context only and do not imply partnership, endorsement or affiliation. Platform rules, fees and features can change, so always check the latest official requirements. Tax, legal and regulatory information on WHQ resource pages is general information and not professional advice.